Partners for China Growth


Experience. China. Growth.

Why GRW China

China: Where everything is possible, but nothing is easy.  We know, because we have done it, many times and we can do it again, for you.

  • Maximize your Valuation
  • Become a China Market Leader
  • Mitigate your China Risk

If you are responsible for optimizing company's valuation or growing your company's value, GRW China may be for you.  GRW China's co-founders collectively bring over 75 years of China growth experience; 12 personal start-ups, dozens of international market entry assists, hundreds of executives recruited, ramped up thousands of staff, hundreds of millions of sales, negotiated on values in the billions and concluded dozens of successful exits.

We have also seen more than our fair share of businesses fail in China, so when you partner with GRW, you leverage our expertise and network to mitigate your China risk and maximize your China growth potential.

China Growth Partner

GRW China is not the typical advisory, we are proven entrepreneurs who are passionate about building value and growing China businesses. As your China growth partner, we take a longer term perspective, putting our time, experience and market reputation to work to achieve mutual success.

Depending on your goals, together we set clear targets, produce a plan that ensures our interests are aligned and then we execute the plan. 

While China is complicated, there are many paths to value creation. GRW lays out your options: selling your business for the highest valuation, identifying the best strategic investor/partner, establishing a greenfield operation, redirecting or expanding existing operations.

GRW China is comprised of a select group of China-proven entrepreneurs and partnerships. All of us are on-the-ground operators with start-up and exit experience. We know the grit it takes to build a company up from nothing, as well as the details and nuances required for successful negotiations that extend beyond the transaction.


Get in touch

We at GRW know that finding the right team to represent you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

Book an appointment ▸


The Team



Samuel Goodman

Samuel Goodman is a seasoned serial entrepreneur, M&A advisor and greenfield strategist; based in China since 1995. He has built and sold China based businesses for retail, marketing and environmental tech and now implements value driven expansion plans for select companies. 

Sam is fluent in Mandarin Chinese and is the author of one of the most practical and well-received China business books (Where East Eats West: The Street-Smarts Guide to Business in China); part of university curriculums worldwide.

“From sandwiches to nuclear power plants, Goodman’s in-the-trenches China experiences cover an unusually broad range and the advice he offers you comes unvarnished, unleavened, and unadulterated, just like he lived it. Anyone contemplating an adventure in the world of China business will learn an awful lot from him.”

~Ted Plafker, 20+ year China veteran, Economist’s Beijing Correspondent, and author of Doing Business in China




Richard Robinson

Richard Robinson is a serial tech entrepreneur and executive, working in China since 1996. He has served as a senior executive at three companies from pre-IPO through to their public listings then went on to found five companies of which three have exited to publicly listed firms.

Richard is an Adjunct Professor at Peking University's Guanghua MBA
program teaching Entrepreneurship in China.  Active as a startup advisor, mentor, and angel, Richard is a mentor at 500 Startups, Chinaccelerator and HAX.  He frequently speaks at tech conferences globally, including serving as master of ceremonies at TechCrunch Beijing, Web Summit Lisbon and Dublin, GMIC Beijing and Silicon
Valley, and Startup Asia Singapore and Jakarta.

Richard earned an MBA from RSM at Erasmus University in The
Netherlands, studied at Cambridge University in the U.K., and graduated with a B.S. in Business Administration from the University of Southern California.

“He’s a great entrepreneur, very experienced in China.”  Dave McClure, Founding Partner, 500 Startups




Dr. Mirko Wormuth

Mirko Wormuth is a lawyer by training and an entrepreneur at heart. After a stint as an associate at McKinsey, he worked for UK law firm Freshfields in their Beijing and Hong Kong offices. In 2006, Mirko co-founded fashion accessories brand TWICE. The brand has company-owned and franchise stores in shopping malls across China and an ecommerce presence on TMall and WeChat. Mirko often speaks at large retail summits and conferences in Asia.

Mirko graduated from Harvard Law School and is admitted to the New York Bar. He holds a PhD in law and is the author of a book on China’s new bankruptcy law.

Mirko was a member of the Beijing Chapter of global entrepreneur network EO from 2008-2016. He served on the board of the local EO Chapter as President, Learning Chair as well as Membership Chair.




Dr. Hans Au

Hans Au grew up in Hong Kong, attended schools in Germany and turned to China after graduating from law school in the 90s. He started as a corporate lawyer at Lovells International Law Firm (now Hogan Lovells) in Beijing in 2002. He co-founded and managed iF juice, a fresh juice manufacturing and sales business in China from 2008-2016. Since 2011 Hans runs DCC, a management consulting firm that provides interim-CEO solutions, China business set up, legal and financial services to SMEs.

Hans holds a prize-winning Ph.D. in law, is a licensed German attorney-at-law and has written and spoken about China business and law. He speaks, reads and writes Chinese on an expert level. Hans is also active as a mentor on China topics or for early stage businesses.

Hans follows his passion for green business and food tech and is China representative of the Association of Vertical Farming. He is also member of the Hamburg Bar.